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LOS ANGELES Nielsen Media Research by the end of this week will face a second lawsuit attempting to block the rollout of its controversial Local People Meter ratings service in Los Angeles on July 8.
But which group will join Spanish-language TV network Univision in taking Nielsen to court is still up in the air.
Univision declared its intention to take the LPM controversy into court last week [Adweek Online, June 10]. Today, Alex Nogales, director of the Don’t Count Us Out coalition of mainly Hispanic media outlets, said even if the group’s executive committee chooses not to sue, the National Hispanic Media Coalition, a separate group in which he serves as president, will.
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