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NEW YORK More TV households now own DVD players than VCRs, according to Nielsen Media Research’s Home Technology Report.
As of third-quarter 2006, DVD penetration climbed 6 percent to 81.2 percent of TV households compared to a year ago, while VCR penetration declined 4.5 percent to 76.5 percent.
In 1999, when Nielsen first started tracking DVD ownership, DVD penetration was 6.7 percent, dwarfed by VCR penetration at 88.6 percent.
“This study shows the culmination of a long battle for share of consumers,” said Paul Lindstrom, svp of custom research for Nielsen Media Research, which is owned by Adweek and Mediaweek parent VNU.
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