Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Reporting a single rating for a program that is rebroadcast in its entirety, including the commercials, may have been the shortest-lived reporting policy in Nielsen history.
The policy, which only affected the ratings for NBC Universal’s Heroes, which premiered Sept. 24 with Nissan as the sole sponsor and rebroadcast Sept. 29, won’t be applied going forward, Nielsen said Tuesday.
Beginning immediately, Nielsen will report both the original broadcast and the repeat broadcast.
“That is as it should be,” said Steve Sternberg, svp and director of audience analysis at Magna Global, which expressed its opposition to Nielsen when the policy was announced.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in