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NEW YORK In a move designed to accelerate measurement service to the $350 billion mobile phone sector, the Nielsen Co. is acquiring San Francisco-based telecom market research firm Telephia.
The deal comes three weeks after Nielsen unveiled Nielsen Wireless, overseen by Chicago-based vp Jeff Herrmann, to assess and measure mobile content. Details as to how Telephia will be integrated into the new Nielsen Wireless service are still being worked out, a company representative said.
Nielsen said that the transaction is being made as part of its broader ongoing strategy to expand measurement services across all media platforms.
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