Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The Nielsen Co. has forged an alliance with AEG Live, a unit of sports and entertainment presenter AEG, aimed at expanding the brand of Nielsen’s Billboard magazine globally.
Under the alliance, AEG—which owns and operates such venues as Staples Center and Nokia Theatre Times Square—will create Billboard-branded tours, concerts, festivals and TV award shows and expand existing Billboard events. The companies also plan to create broadband and mobile content to complement the events and programs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in