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Nickelodeon Looking At 10-12 Agencies For Brand Duties

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Looking to tap its first lead creative agency, Nickelodeon is shopping a branding assignment, the client confirmed. Sources valued the business at $15 million.
Ruth Sarlin, vice president of brand and franchise marketing at the top kids' network, is running the review for the creative task.
Nickelodeon, part of Viacom's MTV Networks, has contacted between 10 and 12 shops. Credentials meetings are set for this week, sources said.
While the network has traditionally handled creative in-house or via projects, Nick at Nite/TV Land awarded its $8-10 account to The Martin Agency in Richmond, Va., last July.
Ammirati Puris Lintas here handles Nickelodeon's consolidated media buying account. --Sloane Lucas