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Looking beyond major agencies, Crystal Geyser has selected 20-person shop Nice Advertising to design a national television and print campaign for its bottled alpine spring water.
The San Francisco boutique won the business without a review based on a referral from another client. The shop will handle just the bottled water business; advertising support is not expected for other Crystal Geyser brands.
CMR registered no ad expenditures for Crystal Geyser last year, and only $340,000 through July 2002.
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