Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The NHL and the New York Post have hired the New York office of Young & Rubicam to handle creative assignments on their respective brands, the agency said today. For the NHL, the WPP shop, with its Toronto office, is producing a campaign that will include TV spots, print, digital marketing and cinema ads.
The bulk of the work will break around the start of the league’s season on Oct. 3.
Y&R’s Post assignment is tied to a new Page Six Sunday magazine, which will launch in this Sunday’s edition of the paper.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in