NHL Network Signs Cenergy as Lead Agency

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK The National Hockey League today said it has selected Cenergy Communications as lead agency for the NHL Network.

The assignment was made without a review on the basis of a prior working relationship and on category experience, according to the NHL.

The first campaign from the East Aurora, N.Y., agency will appear in mid-November, and will include TV, print and Internet. Creative, still being finalized, will run in consumer and trade publications with an emphasis on “displaced hockey fans.”



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in