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NEW YORK The National Hockey League is attempting to heat up pre-game buzz for the AMP Energy NHL Winter Classic with a multimedia push that includes TV, print, radio and the Internet.
The campaign, via Young & Rubicam in collaboration with NHL Productions, both New York, supports the New Year’s Day game between the Buffalo Sabres and Pittsburgh Penguins, which will be played outdoors at Ralph Wilson Stadium, home of the National Football League’s Buffalo Bills.
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