Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Nextel has selected WPP Group’s MindShare as its media agency of record, the client confirmed.
MindShare, New York, was competing for the media portion of Nextel’s $150 million account against incumbent Interpublic Group shop Initiative Media, Omnicom’s PHD and Havas’ Media Planning Group, all New York, and Publicis Groupe’s Starcom, Chicago. (Adweek Online, May 7).
MindShare will service the account out of its New York office starting in June.
Last week the Reston, Va.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in