NEXTEL DIRECT CONNECT

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Since most TV viewers aren’t especially eager to watch commercials, will they care to watch two spots at once? They may feel Nextel is asking them to do so with a series of split-screen vignettes that show its long-range digital walkie-talkie feature in action. In one spot, actress Kristin Davis is at the airport in Boston, where she’s managed to get ticketed on an earlier-than-expected flight home to Los Angeles. The screen splits to show what would ensue with and without this Nextel feature.

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