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BOSTON Nextel Communications has begun rolling out a new national campaign promising customers they will “Get right through” via the DirectConnect walkie-talkie feauture of Nextel cellular phones.
The work drops longtime spokesman Dennis Franz in favor of TV comedy stars Kristin Davis, George Lopez, Eric McCormack and film and TV actor Rob Lowe, who each appear in separate spots. The execution with Lowe debuted on Sunday’s coverage of the NFL playoffs on CBS. (The Franz ads were not tagged, nor does the new work use “Right through” as a tag, though it is a major theme).
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