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Many TV commercials are forgotten shortly after they go through a test run—at least until it is determined if they reached enough customers to warrant wider distribution.
But a new arrangement among an ad agency, one of its clients and an online company is giving some TV spots a second life.
The client is Next card, an Internet company that has launched a $2 million advertising push from Arnold Ingalls Moranville in San Francisco. The company, which offers a credit card for use on the Internet, aired test spots in Portland, Ore.,
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