Next Fifteen Buys Applied's PR Unit | Adweek Next Fifteen Buys Applied's PR Unit | Adweek
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Next Fifteen Buys Applied's PR Unit

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BOSTON Tech specialist Applied Communications has sold its public relations division to Next Fifteen Communications Group, the London-based parent of Text 100 and Bite Communications Group.

As part of the deal, Applied's PR operations will be merged with Bite, which operates a small office in San Francisco. The buy represents an opportunity for Bite to expand its U.S. operations, said Next Fifteen CEO Tim Dyson.

Applied's PR division will take on the Bite name and bring about 40 staffers. The sale presents no conflicts and no clients are expected to leave as a result, Dyson said.

The value of the sale was not disclosed; Next Fifteen expects the deal to be complete within 30 days. The combined company is expected to bring in about $14 million in revenue.

Overseeing the company is Clive Armitage, CEO of Bite, who will relocate from London to San Francisco. Applied founder and CEO Alan Kelly will serve in a consulting role through the end of the year to aid in the transition.

Applied's PR client roster includes VeriSign, Technet, Autodesk Location Services and Epiphany. Bite Communications works for clients such as Access Systems America, Apple Computer, Sun Microsystems and Toshiba.

Applied Analytics, the company's research division, will operate as an independent business under Applied Communications Group.