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JWT Unveils New Name and Logo
NEW YORK J. Walter Thompson, the New York-based WPP agency, has a new logo and corporate identity and is rebranding itself simply as JWT. Worldwide CEO Bob Jeffrey unveiled the identity last week. The agency says JWT is the “most succinct and recognized iteration” of the agency name, and that the identity signals JWT’s “commitment to change from the inside out.”
BBDO Takes Dial’s $35 Mil. Account
Dallas Dial Corp. awarded creative duties on its ad account to BBDO following a review, the client confirmed.
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