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Y&R Wins $95 Mil. in Global ChevronTexaco Duties

NEW YORK—ChevronTexaco Corp. last week awarded global creative duties on its retail-product advertising, estimated to be worth $95 million in billings, to WPP Group’s Young & Rubicam, following a review that included Bates, Brouillard Communications and Campbell Mithun. Y&R had handled retail ads in the U.S. It picks up duties in Europe, Asia, Latin America, Canada, the Middle East and Africa. Global media duties will be handled by sister shop Mediaedge:cia and Wunderman will handle direct marketing.

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