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4 Move On in $100 Mil. Prevacid Review

NEW YORK—Four New York shops have advanced in TAP Pharmaceutical Products’ $100 million Prevacid review: McCann-Erickson, Ogilvy & Mather, Deutsch and Merkley Newman Harty & Partners, sources said. Two other New York shops that responded to TAP’s RFP—TBWA\Chiat\Day and Young & Rubicam—were cut, said sources. Two weeks ago, client executives briefed the four finalists on final pitches, which are scheduled for mid-September.

TBWA Lands More Mars Business After Cadbury Split

NEW YORK—TBWA Worldwide has added 14 new creative assignments from Mars around the world, including two that the New York office of TBWA\Chiat\Day will handle: Combos and an undisclosed new-product launch, the agency confirmed.





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