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Eli Lilly Taps OMD for $80 Mil. Media AccountNEW YORK—Eli Lilly & Co. has selected Omnicom's OMD to handle a media buying assignment that could be worth more than $80 million, and is working on finalizing the negotiations, sources said. OMD beat out WPP Group's Mediaedge: CIA and Bcom3's Starcom. Eli Lilly is preparing to launch several new drugs by the end of this year and had wanted to partner with a large agency with national buying ability, one source said. Avrett Free Ginsberg Lands $30 Mil. Zenith BusinessNEW YORK—Avrett Free Ginsberg has won the $30 million Zenith electronics account, the agency confirmed. The New York shop won creative and media duties following a review that also included New York shops J. Walter Thompson and Hill, Holliday, Connors, Cosmopulos. Incum bent Cramer-Krasselt, Chicago, was cut in October. Ogilvy Searches for BP Account ChiefCHICAGO—Ogilvy & Mather in Chicago will search both inside and outside the agency for an executive to head its $200 million BP global retail business, a position Jack Rooney will vacate in mid-February. BP officials have said Ogilvy's position is secure without Rooney, who is leaving to take a top-level client position with GMR Marketing, an Omnicom-owned sports- and event-marketer in New Berlin, Wis. New Staples Spots Launch via Cliff Freeman, ConnellyBOSTON—Staples last week broke a pair of 30-second TV ads introducing a new secondary theme, "Staples 365," which aims to convey everyday savings in its stores, catalog and Web site. One spot shows employees at a meeting sharing a single pen. The work retains the tagline, "Yeah, we've got that." Radio and print are also a possibility later this year. Boston's Connelly Partners developed the positioning and the "365" branding; the client's lead creative agency, Cliff Freeman and Partners, New York, crafted the executions. Framingham, Mass.-based Staples recently assigned $50 million in media duties to Grey's MediaCom, also in New York, from Pro Media, Natick, Mass. D'Arcy Debuts Ad for P&G's HeatwrapsNEW YORK—D'Arcy Masius Benton & Bowles broke a 15-second teaser spot during Sunday night's "People's Choice Awards" for Procter & Gamble's new product Thermacare Heatwraps. A national print and TV campaign follows on Feb. 4. The product is a pad that wraps around the lower back to treat soreness, pain and cramps. The campaign is tagged, "Feel the difference between can't and can." Media spending is estimated at $35 million. NBA Greats Play Again in IBM EffortNEW YORK—Former NBA stars have teamed up to star in a new IBM campaign, which broke on NFL games Sunday. In the six spots from Ogilvy & Mather in New York, the "Infrastructure" team—made up of ex-NBA greats Moses Malone, Xavier McDaniel, Muggsy Bogues, Detlef Schrempf and Bill Laimbeer—is pitted against and defeats the "Crash" team. The effort's tagline is, "E-business is the game. Play to win." The initial budget is estimated at $25 million. Revlon Bows New Tagline From KirshenbaumNEW YORK—Revlon is abandoning its 8-month-old tagline, "It's fabulous to be a woman," and is replacing it with "Be unforgettable." The tagline will debut this week in a new 30-second spot, created by New York's Kirshenbaum Bond & Partners, that features actress Julianne Moore plugging foundation. The agency said the old tagline didn't strike the right chord after Sept. 11. Last week, the cosmetics maker signed actress James King as a spokesmodel. She will first appear in a spot for Super Lustrous Lipstick that is slated to break in February. According to CMR, Revlon spent about $55 million on measured media during the first nine months of 2001. Y&R's New-Business Head DepartsNEW YORK—Pat Doyle, director of business development at Young & Rubicam in New York, has left the agency after two years in that role, a Y&R representative confirmed. Following her departure, worldwide CEO Mike Dolan will steer new-business development, at least for the immediate future, the rep said. Addressing staffers last week, Dolan acknowledged a lack of recent success in this area and vowed to do better. Doyle, who came to Y&R from the former Lowe Lintas & Partners, is said to be interested in working for nonprofit organizations and plans to go back to school. Newswire RoundupMcGarrah/Jessee has won a review for the $8-10 million account of Taco Cabana. The Austin, Texas, agency bested Launch Partnership in Irving, Texas, and Integer Group in Dallas. Incumbent Anderson Advertising in San Antonio was not invited to defend. … Adobe Systems has contacted about a dozen shops for its $5-8 million direct marketing account. Select Resources International in Los Angeles is handling the review. Incumbent Rapp Collins in Dallas plans to defend. … Periscope won Cox Business Services' $10 million account, following a review. The Minneapolis agency's first work is due in March. … Citizens Bank of Massachusetts, a unit of Citizens National Financial Group, has sent out RFPs for a marketing assignment worth $6-7 million, sources said. The financial institution, which covers Rhode Island, Massachusetts, Connecticut, Pennsylvania, New Jersey and Delaware, wants to use a broad range of communications, including print, radio, direct TV and e-mail, sources said. … The San Francisco office of Young & Rubicam won the $20 million Havoline Oil account, the agency said. Incumbent BBDO in Houston crafted the tagline, "Add more life to your car." Havoline's parent, Chevron, recently merged with Texaco.

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