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$80 Mil. Schering-Plough Unit Review Narrows

LOS ANGELES—The review for Schering-Plough HealthCare Products’ broadcast buying business has entered a second round, according to sources. Among the shops making the cut are Creative Media, Horizon Media and Zenith Media, all in New York, as well as other undisclosed media agencies, but incumbent TN Media, New York, “is not participating” in the review, said sources. Achenbaum Bogda Associates, New York, is consulting on the HealthCare Products search.

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