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A TBWA\C\D Takes $100 Mil. XM Satellite Account LOS ANGELES--XM Satellite Radio named TBWA \Chiat\Day its agency following a four-month review that also included finalists McCann-Erickson and Wieden + Kennedy, both New York. The Washington, D.C.-based client will beam up to 100 channels of satellite-broadcast, digital-quality radio programming when the service begins in 2001. A Kirshenbaum Bond Bows Credit Suisse NEW YORK--Kirshenbaum Bond & Partners' first work for Credit Suisse First Boston is a print ad that juxtaposes the image of a businessman rushing toward a helicopter with the headline, "Is it possible to specialize in things that haven't happened yet?" The ad, which broke last week, employs the tagline, "Empowering change." Three 10-second TV spots also have been produced, sources said. The spots were shot in Toronto by Einar Snorri and Eidur Snorri, two photographers from Iceland who have a picture-book style, according to sources. Kirshenbaum Bond landed the estimated $40 million global account in March. A Hill, Holliday Quits $100 Mil. H&R Block Review BOSTON--Citing a heavy workload, Hill, Holliday, Connors, Cosmopulos has withdrawn from the final round of the review for H&R Block's $100 million ad account. Campbell Mithun Esty, Minneapolis, and DDB, Chicago and San Francisco, remain in the running. It was uncertain whether another agency would replace Hill, Holliday. Based in Kansas City, Mo., H&R Block, the nation's largest tax preparation company, had primarily worked with Young & Rubicam and Impiric, both Chicago, and The Media Edge, New York. Select Resources International in Los Angeles is overseeing the review. A Dweck! Hires Cliff Freeman Executive as CD NEW YORK--Wayne Best, a former senior art director at Cliff Freeman and Partners, has joined Dweck! as creative director and partner at the 12-person shop. He reports to agency founder and executive creative director Michael Dweck. During his nearly five years at Cliff Freeman, Best, 33, worked on such award-winning campaigns as Outpost.com, Hollywood Video and Staples. A Transitions Optical Taps Saatchi for $80 Mil. Account NEW YORK--Saatchi & Saatchi has landed Transitions Optical's $80 million global account, besting finalists EURO RSCG Tatham, Chicago, and Young & Rubicam, New York. The expected win [Adweek, May 29] includes media duties, which will be handled by Zenith Media. Saatchi was selected based on its "creative excellence and proven ability to nurture global, best-of-class brands," said Fady Sahhar, vice president, strategic marketing at the client. A Microsoft Fights Back With Ads REDMOND, WASH.--In its first advertising since U.S. District Judge Thomas Penfield Jackson ordered the company split in two last week, Microsoft launched new TV spots over the weekend and an open letter to the public in newspaper ads last Friday. In the TV spot from McCann-Erickson, San Francisco and New York, Microsoft chairman Bill Gates speaks from a company conference room about the forthcoming Microsoft products, but he does not mention the ruling against it in the federal government's anti-trust case. In a June 9 newspaper ad, Microsoft pledged to seek a stay and to vigorously appeal Jackson's "unprecedented" order to break up the company on the grounds that its monopolistic business practices violate U.S. anti-trust law. The ad objects to Jackson imposing "crippling" regulations that "will restrict our ability to create new software." A DiNoto Lee Lands Internet Financial Network NEW YORK--DiNoto Lee beat out fellow New York shop Berlin, Cameron & Partners to land ad duties for the Internet Financial Network in New York, a company representative said. DiNoto Lee will handle traditional and Web advertising for IFN and two Web offerings: Infogate.com and WhisperNumber.com, said agency principal Esther Lee. Why was DiNoto Lee chosen? "We liked their thinking and creativity across the board," the representative said, adding, "Their size was a good match for us." Billings were not disclosed. A Newswire Roundup American Suzuki Motor Corp. moved its $30 million account from 11-year incumbent Asher & Partners to Colby Effler & Partners, owned by Japanese agency giant Dentsu, without a review. The move unites Suzuki's vehicular advertising--Colby has handled the Asian advertiser's motorcycle and ATV business for 15 years. ... Six agencies emerged as semifinalists for the $10 million account of grocery home-delivery service HomeRuns.com, but one immediately withdrew from contention. Competing are: Deutsch Boston, pitching with the New York headquarters; Campbell-Ewald, Warren, Mich.; McKinney & Silver, Raleigh, N.C.; and Grey Advertising and Gotham, both in New York. Carmichael Lynch, Minneapolis, was selected but withdrew. Pile and Co., Boston, is overseeing the search for the Somerville, Mass.-based client, which is seeking to replace creative boutique Connelly & Partners, Boston, and PGR Media, Providence, R.I. Morton's Restaurant Group is considering three shops for its estimated $3-5 million account, sources said. Contending are Doe-Anderson, Louisville, Ky., Kerker Marketing Communications, Minneapolis, and Laughlin/Constable, Milwaukee. A representative for the New Hyde Park, N.Y., steak house chain could not be reached. The last known incumbent on the restaurant account was Elias Savion Advertising, Pittsburgh.

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