newswire

A Kirshenbaum to Provide Face-lift for Biore NEW YORK--Kirshenbaum Bond & Partners has landed creative duties on Biorƒ skin-care products. Parent Andrew Jergens Co. spent $18 million on ad media for Biorƒ through October 1999, per Competitive Media Reporting. The New York shop bested three undisclosed finalists, said Biorƒ marketing director Scott Rice. Group account director Kerry Benson will manage the account. Deutsch resigned Biorƒ last year after winning ad duties for Reflect.com, a Web site backed by Jergens' rival Procter & Gamble. Media duties remain at Empower MediaMarketing (formerly Media That Works) in Cincinnati. A Deutsch/L.A. Adds $50 Mil. in New Business LOS ANGELES--Deutsch/L.A. has been tapped to handle ad duties on eCompanies' Web sites, eMemories.com and eParties.com. Combined billings are $50 million. The shop was selected after informal discussions with a "handful" of agencies, eCompanies executives said. Santa Monica, Calif.-based eCompanies was created by Sky Dayton and Jake Winebaum, who also co-founded EarthLink. A BE&P Links with Starlink on Payless CHICAGO--Barkley, Evergreen & Partners has joined with Starcom's Starlink division to handle media buying for Payless Shoe Source. The Kansas City, Mo., shop won creative duties for the $80 million account, which had been at FCB Chicago, in December. The Topeka, Kan., retailer considered Starcom, TN Media and SFM Media. A No Place Like Home.com SAN FRANCISCO--Citron Haligman Bedecarrƒ, San Francisco, won Home.com's $40 million account following a review. Inaugural work is scheduled to break in March. The site is aimed at home sellers and provides listing services and advice for a fee. A Leo, MacManus Approve Merger CHICAGO--The Leo Group and The MacManus Group have finalized their agreement to create a global holding company with $1.7 billion in revenues. The company, temporarily billed "BDM Inc.," will oversee 500 operating units, including The Leo Burnett Co.; Starcom Worldwide; D'Arcy, Masius Benton & Bowles; MediaVest Worldwide and N.W. Ayer & Partners. Dentsu is scheduled to take a 20 percent stake in the company by the end of the first quarter. Terms of the deal were not disclosed. BDM is expected to go public within the next 12-18 months, depending on market conditions. A DDB Dallas Wins $20 Mil. Coollinks Review DALLAS--DDB Dallas won Coollinks.com's $20 million account. The Dallas-based client is an Internet service provider, Web builder, search engine and software developer. Incumbent Loomis Productions, Dallas, did not defend during the review. A CEA Wins ImproveNet's $20 Mil. Account CHICAGO--Campbell-Ewald Advertising won ImproveNet's $20 million account, the client said. The Redwood, Calif., company split with Left Field, San Francisco, last year. CEA, Warren, Mich., bested Marc Advertising, Pittsburgh. A Kuhn Plans Move to Hill, Holliday BOSTON--Fritz Kuhn will join Hill, Holliday, Connors, Cosmopulos as assistant director of account planning from GSD&M in Austin, Texas. Kuhn came to GSD&M last spring from Leo Burnett in Toronto, where he introduced and built the planning capability after working as a planner at Burnett's home office in Chicago. He will report to director of planning Justin Holloway, who arrived at the shop in November from Hal Riney & Partners. A Newswire Roundup AG Worldwide won Rockport's $7 million branding account, beating out fellow New York agency DiNoto Lee; Roche Macaulay & Partners, Toronto; and two undisclosed others in a five-month review. Hill, Holliday, Connors, Cosmopulos in Boston pulled out of the review in November. The Marlborough, Mass.-based Reebok unit split with two-year incumbent Kirshenbaum Bond & Partners, New York, in August Mad Dogs & Englishman won Vault.com's $3-5 million account, besting Bozell and Hampel/Stefanides New York Life Benefit Services handed Wallwork Curry Sandler, Boston, $10 million in creative chores Sebago tapped Hauptman & Partners, Portland, Maine, to create print ads for Sebago.com. Balet & Albert, New York, had handled Hill, Holliday, Connors, Cosmopulos, Boston, won software developer Bowstreet's $10 million account Gaming site LuckySurf.com hired Red Ball Tiger, San Francisco, to handle its $15 million print and TV account Internet 2000, a German firm that links business clients with resellers of Internet and computer products and services, has awarded its $15 million ad account to FCB Worldwide, Costa Mesa, Calif Brighthouse founder Joey Reiman is in negotiations to buy his shop back from holding company Omnicom, sources said. Neither Reiman nor Omnicom would comment The Martin Agency, Richmond, Va., resigned the $10 million Finlandia Vodka account, citing creative differences Anthem Blue Cross/Blue Shield has cut O'Neal & Prelle, Hartford; Northlich Stolley LaWarre, Cincinnati; and Ogilvy & Mather, Chicago, from its $10-12 million review. O'Neal & Prelle handled advertising in Connecticut until the Indianapolis, Ind., insurer decided to consolidate ad accounts in seven states. Still in the review: Midwest incumbent HMS Partners, Columbus, Ohio; Bates Midwest, Indianapolis; and Wyse Advertising in Cleveland. A For the Record Christian Hosford served as art director and Donnell Johnson was copywriter on a print campaign for Bill Bradley; Their titles were inadvertently switched [Adweek, Jan. 31, p. 88] Steven Blackwood is assistant art director at Media Logic in Albany, N.Y. His title was incorrectly reported [Adweek, Jan. 31, p. 83].

Brand Marketing

newswire

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff