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A Lucent Narrows to 3 Shops in $60 Mil. Review NEW YORK--Three contenders remain in the pitch for an unnamed Lucent Technologies spinoff: Deutsch, New York, Leo Burnett, Chicago, and FCB Worldwide, San Francisco, sources said. Billings are $60 million. Final pitches are scheduled for May 10, sources said. Richard Roth Associates, New York, is handling the review. A Calif. Tobacco Control to Review $25 Mil. Account LOS ANGELES--The California Department of Health Services is seeking a shop to handle its Tobacco Control account, a five-year contract worth $25 million annually. The agency is slated to issue a request for proposals next week. CDHS has also changed its application process to make it easier for agencies to submit proposals. Conflict of interest rules have been revised, and the RFP is shorter. The contract was renewed for one year last fall with incumbent Asher & Partners while the client revised the application process. Agencies outside the state are invited to participate, but must have an office in California. The contract begins Oct. 1, 2000. A Nieman Leaves as D'Arcy Worldwide CD NEW YORK--John Nieman has left his post as worldwide creative director at D'Arcy Masius Benton & Bowles, effective immediately. The agency said in a statement it was looking for someone to fill the post. Nieman, 51, is leaving to pursue personal goals, according to the statement. He could not be reached for comment. A Avrett Lands $10 Mil. Dewar's Assignment NEW YORK--Avrett Free & Ginsberg was assigned $10 million in ad duties for new scotch brand Dewar's Special Reserve. The shop already handles $20 million in chores for Dewar's White Label and other Bacardi USA brands. Optimedia International handles media duties on all Bacardi brands. A campaign is expected in September. A IPG, WPP Report First-Quarter Results new york--The Interpublic Group of Cos., New York, reported worldwide revenue of $1.1 billion, a 20 percent increase over the same time period in 1999. London-based WPP Group also reported an increase in revenue to $882.4 million, also up 20 percent compared to the first quarter of last year. A Former Katz Media Chairman Dies new york--Former Katz Media Group president and chairman Eugene Katz died March 28 at 93. The grandson of founder Emmanuel Katz and son of former chairman George Katz, he joined the company in 1929, was named president in 1952 and added the title of chairman in 1970. During his 43-year tenure, he guided the company from family to employee ownership and was committed to promoting the marketing strengths of spot TV. A McKay Communications Closes Its Doors BOSTON--McKay Communications has ceased operations. The Boston shop, which claimed 1999 billings of $35 million, had suffered financial turmoil, legal tangles and the departure of founder John McKay one month ago. Agency principal Joe Burnieika has formed a new shop, Harborside Communications, with several former McKay staffers and accounts, including RoweCom and Merriam-Webster. A Digitas Scores With Xerox.com, Miami Office BOSTON--Digitas was retained by Xerox Corp. to handle marketing chores for Xerox.com. The appointment had been expected [Adweek, Mar. 20], and billings were not disclosed. In June, the Boston agency will open a Miami office to serve the Latin-American marketplace. Ruben Pinchanski, who co-founded the shop's interactive practice, will helm the new outpost. Digitas also has offices in New York, San Francisco, Salt Lake City and London. Finally, the company reported first-quarter revenue of $63 million, up 63 percent from a year earlier; it also reported a net loss of $7.5 million, compared to $6 million in losses in the first quarter of 1999. A Hampel/Stefanides Wins Juno Account NEW YORK--Hampel/Stefanides won Juno Online Services' $10 million account, topping incumbent DDB Worldwide and The Wolf Group, both New York. Juno is a New York-based Internet services provider whose revenues come from the subscription fees charged for billable premium services, advertising and various forms of e-commerce. A Grey Worldwide Promotes 3 to EVP NEW YORK--Peg Butler, Maureen Maldari and Peggy Neu have all been promoted to executive vice president, account management at Grey Worldwide here. Butler manages 3M's entire corporate and product business. Maldari handles Procter & Gamble brands Jif and Crisco as well as Playskool and Hasbro Games. Neu handles P&G's Fit produce rinse, Kaiser Permanente and Mount Sinai/NYU Medical Center; she recently helped Grey land Go America, a wireless Internet service provider. A Newswire Roundup Dailey & Associates, West Hollywood, Calif., landed ad duties for 4therapy.com. The Los Angeles client will spend $5 million initially. The account is expected to grow to $20 million. Fraser Communications, Santa Monica, Calif., landed ad duties for AddictionSolutions.com. Billings are about $10 million. Allrecipes.com is seeking a shop to handle its $8-10 million account. The Seattle company has narrowed the search to four undisclosed West Coast agencies and expects to make a decision in mid-May. Tribune Interactive, the Internet arm of the Tribune Co., hired Leo Burnett and Starcom after a review. Burnett will develop national and local branding strategies to support the Chicago company's portfolio of online businesses. Billings were not disclosed.

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