NEWSWIRE

Ameritech Media Review to Move Swiftly CHICAGO--Ameritech expects to select two or three finalists this week for its $100 million media account, a company representative said. Morgan, Anderson & Co. in New York is assisting in the search, which began when Leo Burnett resigned the business on Oct. 17. Ameritech's lead agency, Ammirati Puris Lintas in New York, is expected to participate in the review. A decision is expected be made the week of Nov. 3. Daewoo Picks Leap Brand Strategy CHICAGO--Daewoo Motor America said it has selected a "national brand platform and strategy" presented by The Leap Partnership here that will be used in all four of its U.S. regions. The automaker said in a statement, "This was not a presentation to select a 'national agency'" and that it remains committed to its regional marketing structure. Its three other regional agencies, which also presented strategies, are: Ground Zero, Santa Monica, Calif.; Korey Kay & Partners, New York; and Tausche Martin Lonsdorf, Atlanta. No national advertising budget has been disclosed. JWT Taps Brand Communications Director NEW YORK--J. Walter Thompson, New York, has named Carla Loffredo senior partner, director of brand communications. She will begin her new post next week and report directly to Susan Gianinno, chief executive officer of JWT here. "Our calling our media director 'director of brand communications' signals the shift here to including media as an early and significant partner in the strategic planning process," said Gianinno. Loffredo, previously manager of media services at Lipton, a JWT client, replaces Emily Swartzentruber, who left the agency a year ago. Louis Jones, who will become deputy media director, has been running the media department on an interim basis. Starbucks Names Finalists in Regional Review NEW YORK--Scaros & Casselman in Stamford, Conn., and New York shops Earle Palmer Brown and Berenter Greenhouse & Webster have emerged as finalists in the review for the estimated $10 million Starbucks Coffee Co. Eastern regional marketing account, sources said. Agency officials and Mike Agate, the consultant overseeing the search for the Seattle-based company, either could not be reached or declined comment. KPMG Search Goes On Despite Merger NEW YORK--KPMG Peat Marwick is proceeding with the review for its estimated $12-15 million U.S. ad account despite the announcement last week that the New York-based company has agreed in principle to merge with Ernst & Young here. A KPMG representative, however, said that the strategic presentations by finalists Foote, Cone & Belding, Lowe & Partners/SMS and Saatchi & Saatchi Advertising, all in New York, slated for October, are being rescheduled. Publicis Founder's Daughters Dispute Escalates PARIS--Elisabeth Badinter last week refuted charges made by her sister, Michele Bleustein-Blanchet, who is suing to dissolve Publicis holding company Somarel so she can sell her shares. Badinter calls the lawsuit moot since her sister has agreed with Somarel's bylaws since 1970. A Bleustein-Blanchet representative denied that claim, and charges that Badinter's stake in Somarel, plus her direct holding in Publicis, has prevented her sister from selling her shares at a free market price. CME Delivers 'Smiles' Campaign CHICAGO--The first effort from Campbell Mithun Esty, Minneapolis, for Domino's Pizza broke Oct. 20 in one-third of the chain's markets. Broadcast and cable network spots will launch Nov. 10. Directed by Danny Duchovny, brother of X-Files star David Duchovny, the spots are themed, "Delivering a million smiles a day." CME won creative responsibilities on the $75 million account in March. J. Walter Thompson's Detroit and Minneapolis offices handle media buying. Miller Consolidates Promotional Chores CHICAGO--Miller Brewing Co. in Milwaukee has consolidated its promotional marketing account, estimated at more than $50 million, at Zipatoni Co. in St. Louis and GMR Marketing in Brookfield, Wis. Out at year-end will be four other roster shops: Market Growth Resources, Wilton, Conn., a unit of True North Communications; Louis London, St. Louis, recently acquired by Interpublic Group of Cos.; Wunderman Cato Johnson, Chicago, a unit of Young & Rubicam; and Encore Marketing, Toronto. Miller said it wants to align brand promotions more precisely with brand images communicated in advertising. Apple Effort to Launch Globally LOS ANGELES--Apple Computer's "Think different" campaign from TBWA Chiat/Day in Venice, Calif., is set to roll out globally. The effort, which uses images of historic figures, including Martin Luther King Jr. and Albert Einstein, will roll out to Apple's international markets in the next 30-60 days, said Allen Olivo, the Cupertino, Calif., computer company's senior director of worldwide advertising and marketing communications. The next phase of the U.S. campaign will roll out within the next 30 days, added Olivo, who declined to give specifics. The ads will carry more product information than the current ones, but will continue to use recognizable figures and the "Think different" tag, he said. Newswire Roundup The Perrier Group named McCann Direct, New York, agency of record for relationship marketing for six of its regional brands: Arrowhead, Calistoga, Deer Park, Ozarka, Poland Spring and Zephyrhills bottled water brands America West Airlines has narrowed its agency review to four finalists, according to consultancy Achenbaum Bogda Associates in New York. They are: The Richards Group, Dallas; Campbell Mithun Esty, Minneapolis; Hal Riney & Partners, San Francisco; and J. Walter Thompson West, San Francisco.

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