NewsPage.com has chosen three full-service shops and a pair of specialists to compete for all or some of its $10-15 million ad account.
TFA/Leo Burnett Technology Group in Boston and Chadwick Communications and Grey Advertising, both in New York, will make presentations later this month, according to NewsPage.com marketing vice president Kathy Greenler.
A separate team comprised of Pro Media in Natick, Mass., and Target Marketing and Promotions in Boston is pitching an offline media and promotions component of the account, she said. A final decision to either split the account or assign it to one full-service shop is expected by the end of August.
NewsPage.com, a free, individualized news service, is a subsidiary of NewsEdge Corp., Burlington, Mass.