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United Seeks Shop for $50 Mil. Loyalty Program BizCHICAGO—United Airlines has put its estimated $50 million Mileage Plus program assignment into review. The business is currently at Brierley & Partners in Dallas. The Elk Grove Village, Ill.-based carrier also said last week it may have to file for bankruptcy protection this fall. Agency and client officials declined comment. Nasdaq Ads Spotlight CEOsATLANTA—Nasdaq last week broke a campaign with the tagline, "Listed on Nasdaq." Four TV spots from Havas' McKinney + Silver, Raleigh, N.C., feature business leaders such as Michael Dell of Dell Computer, Howard Schultz of Starbucks and Steve Ballmer of Microsoft talking about the passion required to achieve success. Bcom3, Publicis, Grey Global Group Report IncomeCHICAGO—Bcom3 Group reported net income for second-quarter 2002 of nearly $34 million, up about 76 percent from the same period a year ago, according to a Securities and Exchange Commission filing. Revenue for second-quarter 2002 was up only about 1.4 percent from the same period last year, to $487 million. Publicis Groupe's $3 billion acquisition of Bcom3 is expected to be completed in September. Publicis last week reported first-half 2002 revenue of $1.1 billion, up 2.4 percent from the same period last year. Grey Global Group reported revenue for second-quarter 2002 of about $290 million, down nearly 8 percent from second-quarter 2001. Net income was $1.7 million for second-quarter 2002, down 29 percent from the same time last year. Consultancy Gains Partner in AsiaCHICAGO—Chicago-based consultancy Jones Lundin Beals has entered into an equity partnership with R3 Asia Pacific, a fledgling operation under former DraftWorldwide executive Greg Paull and Goh Shu Fen, previously new business director for M&C Saatchi's Singapore office. R3 is expected to assist JLB with global tasks, including compensation reviews. R3 will be based in Singapore. Steadman Joins Y&R to Lead Land RoverLOS ANGELES—Tom Steadman has been tapped by Young & Rubicam in Irvine, Calif., as svp, brand team leader on the $50 million Land Rover North America account, which was awarded to Y&R in early July. Steadman, 38, was formerly an account director on the business at GSD&M in Austin, Texas. Steadman said his move came at Land Rover's behest. He reports to David Murphy, president and CEO of the Y&R Cos. Brent Feldman to Head Denny's Account for PublicisDALLAS—Publicis in Mid America has hired Brent Feldman as senior principal and group account director on the agency's newly won Denny's general-market business. Feldman comes to the Dallas shop from Bates in New York, where he was vp, management representative on Wendy's International. Last week, that $240 million business shifted to McCann-Erickson, New York [see story, page 4]. Cruz/kravetz:Ideas has won Hispanic ad duties for Denny's, sources said, besting GlobalHue in San Antonio. The incumbent was Publicis Sanchez & Levitan, Dallas. The review was led by The Rojek Cutcher Group in Cleveland, which declined comment on that search but said a review for Denny's African American account has been put on hold. Client representatives did not return calls. Lawsuit Puts Ad Program on HoldCHICAGO—A lawsuit by Blue Cross and Blue Shield of Minnesota customers has shelved—temporarily at least—the client's plan for an $80-110 million antismoking ad program. A review completed last week ended with Crispin Porter + Bogusky, Miami, as the winner. But no advertising will be done until there is an outcome in the lawsuit, which argues that money from the state's share of winnings from the lawsuit against tobacco companies should go to BCBS customers, not ads. Other finalists were Carmichael Lynch and BBDO, both Minneapolis.JWT Hires New Account Chief on ThermaSilkNEW YORK—J. Walter Thompson, New York, has tapped former BBDO account director Mark Battista to serve as senior partner, management director on its $30 million Therma Silk account. Battista reports to chief operating officer Marc Capra and succeeds Kim Annick-Mitchell, who is now a management director on Pfizer/Pharm acia's Celebrex. At BBDO, Battista worked on Pizza Hut, and before that, on the launch of Crispy M&M's. Newswire RoundupProgressive Corp., Mayfield Village, Ohio, has launched a search for an agency to handle a new assignment that will target college-age drivers, according to New York consultancy Roth Associates, which is managing the search. Billings are estimated at $5 million. … H.J. Heinz Co. has narrowed its search for an agency to handle $10-15 million in pet-food brands to three: Element 79 in Chicago; Doner in Southfield, Mich.; and Carmichael Lynch in Minneapolis, sources said. Each will pitch creative concepts to the client in mid-September, said sources. Cut were Suissa Miller in Los Angeles, Arnold McGrath in New York, The Martin Agency in Richmond, Va., and D'Arcy Masius Benton & Bowles in New York, according to sources. Roth Associates in New York is managing the search. … DDB Corbett, the healthcare unit of DDB Chicago, picked up consumer duties for Novartis Consumer Health brands Triaminic and TheraFlu cold remedies, without a review. Billings are estimated at $20 million total for the brands. Arnold McGrath, New York, had handled consumer duties. … McCarthy Mambro Bertino in Boston won broadcast-creative chores for Tweeter, following a review; the work previously was handled in-house. Media, which was not in play, remains with Casey Media. The client spends $15 million on ads, per CMR.

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