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- 8 Asked to Pitch $185-250 Mil. Wireless Account
ATLANTA--Eight agencies have been contacted in the review for the estimated $185-250 million unnamed wireless joint venture between SBC Communications and BellSouth, according to sources. As expected [Adweek, July 10], the review includes BellSouth incumbent WestWayne of Atlanta and Tampa, Fla., and SBC incumbent GSD&M of Austin, Texas. Also on the list are Publicis, Grey Worldwide, BBDO and Bates Worldwide, all New York; DDB, Chicago; and Campbell-Ewald, Warren, Mich., said sources. DDB and Campbell-Ewald subsequently declined to participate because of potential client conflicts.
- FCB International Names Salup Media Director
NEW YORK--Marcelo Salup has joined FCB Worldwide as executive vice president and media director, FCB International. He will continue to live in Miami and reports to Scot Butler, worldwide media director for FCB Worldwide and president of TN Media. Salup, 45, will supervise all international media planning and buying for FCB Worldwide.
- Wieden's Moore Joins Fallon
CHICAGO--Wieden + Kennedy creative director Bob Moore is moving to Fallon, Minneapolis, as the No. 2 creative under co-president David Lubars, who takes the additional title of executive creative director. Moore's addition to the shop, where he takes the title of creative director, will allow Lubars to dedicate more time to his duties as president, according to the agency.
- RappDigital Hires Interactive Boss
DALLAS--Former Modem Media executive Blake Froehlich has joined RappDigital as vice president and director of interactive services. Froehlich, 34, will oversee interactive programs at RappDigital, Rapp Collins/Dallas, and Web shop partner Critical Mass in Calgary, Alberta. Froelich was previously director of account services at Modem Media and co-founder of its San Francisco office.
- SAG Files Charges Against Bush Consulting Firm
NEW YORK--The Screen Actors Guild filed unfair labor practice charges last week with the National Labor Relations Board against Stevens & Schriefer, a media-consulting firm. SAG said that Stevens & Schriefer signed an interim agreement on behalf of the George W. Bush campaign in April, and that Bush commercial shoots in July employed non-union actors. According to SAG's statement, Stevens & Schriefer stonewalled requests for information about the shop's relationship to the Bush campaign, which were needed to determine whether the interim agreement had been violated. Ray Sullivan, a Bush campaign representative, responded that the commercials in question featured "real people, not actors." He said that Stevens & Schriefer was not involved with the shoots in July, adding that Stevens & Schriefer is a client of the campaign's media company, Maverick Media. "Neither the Bush campaign nor Maverick Media signed any agreement with SAG or any other actors' union," he said. "If Stevens & Schriefer signed any agreement, it was not on behalf of the Bush campaign or Maverick Media or for work pertaining to the Bush campaign or Maverick Media."
- Strikers Disrupt Commercial Shoot
NEW YORK--SAG/AFTRA picketers went too far at a Dr. Pepper shoot in New York last week, according to Manny Perez, managing partner at Young & Rubicam in New York. Strikers screamed insults, blew bubbles onto the set and reportedly shined a laser light into the lens of a camera. "[Shining the laser] was criminal," said Perez, noting that such action can seriously damage the sight of the camera operator. "It's their Constitutional right to protest, but I think they've gone way beyond that." Fred Winters, a SAG representative, said the laser wielder "definitely would not be a SAG member. We certainly do not approve of any form of physical confrontation," noting that no SAG picketer had ever been arrested during the unions' strike against the advertising industry, now in its 15th week.
- HHCC Hancock Ad May Stir Controversy
BOSTON--The latest national push by Hill, Holliday, Connors, Cosmopulos for traditionally conservative client John Hancock Financial Services includes a potentially controversial spot featuring two women adopting a baby. The spot has been teased on NBC-TV's recent gymnastics programming and is slated to run next month, along with numerous other spots for the client, during the network's coverage of the Sydney 2000 Olympic Games. A source said the giant insurer has already received negative feedback from viewers. Client officials did not return calls.
- Newswire Roundup
UseTheExperts.com, a Web site that links consumers with local businesses, tapped J. Walter Thompson in Los Angeles to design a national ad campaign worth an estimated $25 million. Insurance provider Amica in Boston has put its $20 million ad account into play. Amica has worked with RDW Group, Providence, R.I., for three years and ranks as the $90 million agency's largest single account. RDW intends to defend. Choice and access are the key messages Anthem Blue Cross and Blue Shield attempts to convey in HMS Hallmark's first work for the insurer. The Columbus, Ohio, shop won the multistate client's $10-15 million account in March. TV spots broke Sunday 1-800 Contacts will keep its creative in-house following a review that included finalists Leo Burnett, Chicago; The Richards Group, Dallas; FJCN, Salt Lake City; and Barefoot, Cincinnati. Empower Media Marketing, Cincinnati, handles the $18 million media account for the client, which is the world's largest marketer of contact lenses.