Changes at Allied Domecq Augur Reviews
LONDON--Allied Domecq Spirits and Wines is planning a major reorganization of its worldwide spirits and wine business, which is expected to lead to a large-scale review of all agencies. The process includes as much as a 25 percent boost in marketing support, including ad spending, for 1999. The client spent more than $23 million on U.S. media in 1997, per Competitive Media Reporting. The client employs a passel of agencies to handle its more than 50 brands.
Constable to Replace Keeshan on Delta
NEW YORK--Saatchi & Saatchi regional account director Cathy Constable will become worldwide account director on Delta Air Lines once Michael Keeshan leaves the agency in August, the shop confirmed. Keeshan, 47, former president of Saatchi's office here, is taking a six-month sabbatical [Adweek, June 15]. Constable, 39, was part of the team that landed the $100 million account last year.
Bates North America Expands Resources
NEW YORK--Bates North America chief executive Bill Whitehead said he will expand the agency's retail capabilities by creating Bates Retail. The new unit will also house the agency's Wendy's and CVS accounts and will be lead by executive vice president Gary Steele, who becomes managing director of the new division. Separately, Whitehead has formed a new, unnamed unit targeting consumers aged 50-plus. Dany Khosrovani, who runs the T. Rowe Price account at Bates, will head up the operation.
W&K, A&L Break Windows '98 Ads
LOS ANGELES--Wieden & Kennedy, Portland, Ore., and Anderson & Lembke, San Francisco, will break national print and online ads, respectively, for Microsoft's launch of its Windows '98 upgrade this week. The tagline is, "Works better. Plays better." Print ads will run in consumer magazines and online ads will appear on search engines and popular Web sites. Billings are undisclosed.
Y&R Poised to Win Big in Las Vegas
SAN FRANCISCO--Young & Rubicam's San Francisco office has been selected to handle the estimated $20 million account for MGM Grand Hotel & Casino, Las Vegas, said sources. The win followed a review that included Saatchi & Saatchi in Los Angeles. DRGM, Las Vegas, previously handled the account, but resigned it in March.
Activists Target Y&R, PepsiCo, Macy's, Katz
NEW YORK--A group of activists led by the Rev. Al Sharpton last week criticized Young & Rubicam, PepsiCo, Macy's and Katz Radio Group for "actions [that] reflect exclusion and division." Speaking to a crowd of about 100 during a rally outside Y&R's Madison Avenue headquarters, Sharpton charged the companies do not devote enough advertising dollars to ethnic media outlets and do not hire enough minorities. Y&R defended itself as a "leader in ethnic media spending" that places more than $150 million worth of ads in ethnic and minority-owned media each year. The shop also said that more than 20 percent of its U.S. staffers are from minorities.
Dunlap Ouster Scuttles Review
CHICAGO--Sunbeam Corp., Delray Beach, Fla., formally called off a review for its consolidated global account, which it had estimated at $160 million. Rojek Marketing, a Cleveland consultancy that had been contacting agencies about a review, sent those shops a letter last week saying that in light of Sunbeam's ouster of chairman and CEO Al Dunlap "and the imminent business issues facing the company," Sunbeam is retaining incumbent Ogilvy & Mather, Chicago, as its agency of record.
Lee Clow: Jeans With Hard Attitude
SAN FRANCISCO--"Hard jeans need to have a hard attitude," explained TBWA Chiat/Day chairman and chief creative officer, North America, Lee Clow about the shop's first TV work for Levi Strauss & Co. Created by the agency's San Francisco office, abouta half-dozen attitude-heavy spots broke last week focusing on Levi's hard, dark jeans products without any models or people. The spots have no tagline, but end with the Levi's Red Tab image or a flashing shot of a red sign that says, "Hard jeans."
Rapp Collins Worldwide, New York, last week won national direct marketing chores for Kaiser Permanente. Billings were estimated at $15-20 million. Six regional agencies had previously handled the business L.L. Bean has selected Mullen for its estimated $20-25 million account. The Wenham, Mass., shop bested finalists Carmichael Lynch of Minneapolis and The Richards Group, Dallas, for the catalog retailer's account Pfizer, New York, has confirmed awarding its $10-15 million corporate account to Gotham, New York [Adweek, June 8]. Hill, Holliday/Altschiller and Della Femina/Jeary and Partners, both in New York, were also finalists Balet & Albert Advertising, New York, has won creative duties for the first U.S. campaign for Hong Kong-based Shanghai Tang, which opened a store on Madison Avenue last year. Print and outdoor are expected this fall. Billings are about $1 million Wired has hired Black Rocket in San Francisco to handle its $1-2 million ad assignment, sources said Strategic Interactive Group, Boston; Agency.com, New York; and US Web/Iconic, San Francisco, are finalists in the review for the $2 million interactive account of Hewlett-Packard's Hardcopy Products Group in Boise, Idaho Ubi Soft Entertainment, a French software developer, has awarded an estimated $5-8 million task to Swirl in San Francisco.