News Wire

Lord Group Bows Bell Atlantic Work NEW YORK--The Lord Group uses the familiar voice of James Earl Jones to sell Bell Atlantic phone services to small businesses in a campaign which breaks today. One spot takes place in a dealership that sells classic cars; another shows a couple ordering a crib via the Internet. Each untagged ad is accompanied by the Isley Brothers song "It's Your Thing." Also on tap: radio, print, direct and Web promotions. Budgets were undisclosed, but sources estimated spending at $10 million through April. Philips to Break Super Bowl Spot Via MVBMS NEW YORK--Philips, via Messner Vetere Berger McNamee Schmetterer/Euro RSCG, will break a new spot for its 64-inch TV during the second quarter of Fox's Super Bowl telecast. The ad, Philips' first on the big game, is the latest in the client's $100 million campaign, launched last fall. The tagline remains, "We make things better." Quinlan to Form MacManus Consultancy NEW YORK--Mary Lou Quinlan will shed her title as chief executive of N.W. Ayer & Partners to launch a strategic consultancy within parent The MacManus Group. Quinlan will tailor projects for MacManus clients such as Procter & Gamble, Avon, Continental Airlines and General Motors that are "outside the frame of the normal advertising relationship," she said. Ayer President Mary Beth Casey will assume most of Quinlan's responsibilities but will not become CEO until May 1. Beef Ads Survive Court Challenge CHICAGO--The U.S. Supreme Court refused to hear a challenge to the 1985 Beef Promotion and Research Act, which requires cattle producers to fund national advertising and promotions. The National Cattlemen's Beef Association will spend about $25 million this year on marketing and ads, tagged "Beef. It's what's for dinner," via Leo Burnett. Sprint Strikes Deal With BET CHICAGO--Sprint in Kansas City, Mo., said it will commit much of its African-American ad budget to BET Holdings, including its BET cable network and a variety of magazines. No budget was disclosed. Vigilante, the New York-based urban marketing unit of Leo Burnett, Chicago, will create ads to promote Sprint's unlimited calling plan. McCann-Erickson Worldwide, New York, is Sprint's lead agency. DuPont Selects McCann for Global Account NEW YORK--McCann-Erickson Worldwide has won the estimated $50 million global corporate account of DuPont. McCann prevailed over fellow New York shops Young & Rubicam, J. Walter Thompson (which pitched with its Brouillard Communications unit) and Saatchi & Saatchi [Adweek, Dec. 21]. The Wilmington, Del.-based client had spent $4-6 million a year on image ads via Saatchi & Saatchi Business Communications in Rochester, N.Y. Newswire Roundup Bozell Worldwide, New York, has been tapped as lead agency for Jergens Skincare in Cincinnati, replacing Suissa Miller, Los Angeles. Media That Works, Cincinnati, retains media duties. Billings were undisclosed. Jergens spent $23 million on ads last year Butler, Shine & Stern, San Francisco, has won the $15 million ad business of video game developer and publisher 989 Studios, Foster City, Calif., a division of Sony Computer Entertainment America Octagon, the Interpublic Group of Cos.' sports-marketing arm, purchased a minority stake in Koch Tavares, a Brazilian sports-marketing firm. The shop will be renamed Octagon Koch Tavares. Terms were undisclosed Bates Helsinki has been awarded international lead agency status for Datex-Ohmeda, a provider of healthcare equipment and systems. Bates prevailed after a two month review that included Bozell Worldwide and Ammirati Puris Lintas, both in Helsinki. Billings were undisclosed Dayton Hudson Corp. has awarded an estimated $10 million project for its Mervyn's department stores to Martin/ Williams in Minneapolis. Kirshenbaum Bond & Partners West, San Francisco, which has handled work for Dayton Hudson's Target Stores on the East Coast, was also considered for the project, sources said Anheuser-Busch will launch its first national effort for Tequiza beer on Feb. 5 with a full-page ad in USA Today. Spot radio support follows. Creative from Waylon Ad in St. Louis continues the "Give it a shot" tag used regionally last year Grybauskas Beatrice, New York, landed the Herman Survivors boot account, estimated at just under $5 million, with creative due this fall Steve Humphrey, 56, former president of Bronner Slosberg Humphrey in Boston was named chairman and chief executive officer of Foote, Cone & Belding Direct Worldwide. He had been a consultant with FCB for the past year The Forbes Group in Dallas has added nearly $7 million in billings from Pizza Hut franchisees for research, collateral and print planning and buying Kwikset, Anaheim, Calif., hired Fogarty Klein & Partners, Houston, to support its first national campaign in nearly five years. Billings were undisclosed. Lois/EJL in Los Angeles (a sister of Lois/USA-owned Fogarty) was Kwikset's previous agency Worthington Foods, Worthington, Ohio, named Northlich Stolley LaWarre, Cincinnati, agency of record for its $5 million account. Incumbent Fahlgren, Columbus, Ohio, and Partners & Shevack/Wolf, New York, were also considered Gillette assigned its $2 million Hispanic ad account to Bromley, Aguilar & Associates, San Antonio, following a review. Incumbent Vanguard Communications, New York, defended and will stay on the roster for project work DDB Needham, Dallas, is launching an $8 million TV campaign for Suiza Food's International Delight coffee creamers.

Brand Marketing

News Wire

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff