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More Dancing for Gap in New Khakis Effort SAN FRANCISCO--Gap Inc.'s latest TV effort for its khakis line features good-looking young people dancing in their khakis to an eclectic mix of soul, country and 1960s-era tunes. Gap's in-house ad team, led by creative director Lisa Prisco, developed three spots that broke during last night's Academy Awards broadcast. Print ads echo the TV spots and also showcase khaki skirts and drawstring pants. Zenith Tapped for Global HSBC Chores NEW YORK--Zenith Media Worldwide, based in London, has been appointed global media agency for the financial services company HSBC Holdings, after a review that included two other unidentified finalists. Zenith was already working with the client in Asia. Lowe & Partners Worldwide was recently tapped as lead global creative agency. Budgets are estimated between $100-150 million. Bates Reels in Sauza Account NEW YORK--Bates USA has won the creative portion of Allied Domecq Spirits USA's $12-15 million ad account for Sauza tequilas. The shop got the nod over fellow New York shops Weiss Stagliano Partners, the incumbent, and Select Communications as well as BBDO, Chicago. Bates' speculative creative used the tagline, "100 percent pure, not entirely innocent," sources said. Zenith Media here keeps media chores. Lois Splits Up Chicago Office CHICAGO--Lois USA split its Lois/EJL Chicago office into two units: Lois Chicago and Fogarty, Klein & Partners 312. Lois USA president Ted Veru said the move is intended to build the Houston-based FK&P into a national network. An FK&P executive, however, said cultural differences between staffers from Lois and the former Eisaman, Johns & Laws led to the split. The two shops merged in 1996. FK&P 312 claims about $25 million in billings from such clients as Corona, Valvoline, the Chicago Cubs and newcomer World Championship Wrestling. Premier to Fahlgren Without Review ATLANTA--When Bruce Nierenberg returned to Premier Cruises as president and CEO earlier this year, his plate was too full to keep the company's ads in-house--so he tapped a 25-year relationship. "I met him when I was on cruise staff and he was with the marketing department [at Norwegian Cruise Lines] in 1974," said Ginger Watters, executive vice president of Fahlgren Advertising & Communications, Tampa, Fla. "He said he could review his [$12 million] account or we could have it. I didn't have to think twice." No other shops were considered. GM to Capitalize on Disney Tie LAKE BUENA VISTA, Fla.--General Motors will feature its new Walt Disney World Test Track attraction in a variety of advertising and marketing efforts. A 30-second TV spot from corporate shop N.W. Ayer & Partners, New York, broke March 17. The long-awaited thrill ride, at the Epcot facility, recreates GM's Milford, Mich., proving ground. Fleet Deal May Yield Agency Skirmish BOSTON--Fleet Financial Group's pending acquisition of rival BankBoston is likely to pit New England's largest shops against one another. Arnold Communications handles Fleet's $30 million account; Hill, Holliday, Connors, Cosmopulos is lead agency on BankBoston's $25 million assignment. The deal closes later this year; the banks have not said how ad duties will be affected. Newswire Roundup Foote, Cone & Belding in New York hired Hal Fass as senior vice president, group management director on Nabisco. Fass, who reports to Bill McDonough, senior vice president, worldwide account director on Nabisco, worked on Kraft Foods during 15 years at Grey Advertising Haggar Clothing shifted creative duties on its $10 million account from GSD&M, Austin, Texas, to Foundation, Seattle. A decision on media, which was also at GSD&M, is pending Bozell Worldwide has named Claudio Pella president of its Latin American region. Pella has been executive vice president, Latin America for Bozell since September Lowe & Partners Worldwide has gained a foothold in China with Lowe & Partners/Live, a joint venture between Lowe and Media Advertising, a leading Beijing shop J. Walter Thompson, New York, unveiled the latest ad in its animated Brisk iced tea campaign for the Pepsi-Lipton Tea Partnership. The spot, which continues the tagline, "That's brisk, baby," teams Bruce Willis and sitcom icons Sherman Hemsley and Isabel Sanford (The Jeffersons). The client spent nearly $25 million behind Brisk last year Ogilvy & Mather in New York last week broke a new campaign for Kraft Foods' Maxwell House coffee that tweaks its long-running theme with the line, "Make every day good to the last drop" Della Femina/ Jeary and Partners launched a branding campaign for The Children's Place with the tagline, "The best place. The only place." The New York shop landed the $10 million account in January, after a review Lieber Levett Koenig Farese Babcock in New York has landed a project from Glaxo Wellcome for its Imitrex brand. Billings were undisclosed Blum Group launches print ads this week for ABC's The Century with Peter Jennings in Time, Newsweek, People and USA Today, among others Minneapolis promotions shop McCracken Brooks said it won't be affected by chairman Keith McCracken's departure for Dugan Valva Contess, Minneapolis, as a vice president, general manager. MB is owned by True North Communications.

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