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Lowe's Puts $100 Mil. Task in Play
ATLANTA--Home center chain Lowe's has placed its $100 million account in review and invited 16 undisclosed shops to compete. Incumbent Doner in Southfield, Mich., is expected to defend. Dave Tyler, vice president of advertising at the company, would not identify the other shops. Officials at the North Wilkesboro, N.C., client said the pitch is closed and no other entrants will be considered; a list of five shops is expected this week. Finalists will be asked to complete a paid creative assignment.
JWT Lands Kimberly-Clark Assignment
NEW YORK--Kimberly-Clark consolidated $100 million in global creative duties for its family care product division at the WPP Group's J. Walter Thompson, New York. The shift followed a review that included roster shops Foote, Cone & Belding and Ogilvy & Mather, both Chicago. Thompson will handle K-C's tissue brands, including Kleenex, Scott, Scottex and Andrex, which were divided among the roster shops. Ogilvy retains global creative duties for Huggies, Pull-Ups and Kotex.
Compaq Bows $300 Mil. Campaign
NEW YORK--Compaq launched the first TV spot of an estimated $300 million integrated worldwide campaign last week during CBS' Grammy Awards telecast. The campaign repositions Compaq as able to bring "end-to-end solutions" to consumers and broaden its image as a "vendor of boxes," said Andrew Salzman, Compaq's vice president, advertising and brand strategy. DDB Needham, New York, produced two spots using the "Better answers" tagline introduced last year.
Y&R Revenues Rise 10 Percent
NEW YORK--Young & Rubicam Inc. saw revenues increase 10 percent to $1.5 billion in the year ended Dec. 31. Excluding acquisitions and foreign currency fluctuations, the holding company's revenues grew by 12.2 percent from 1997. That growth--attributed to new assignments and greater productivity--led to a 10.7 percent rise in operating margins, from 8.1 percent the prior year, excluding non-recurring charges. Due to $174 million in charges related to its initial public offering, however, Y&R reported a net loss of $86.1 million for 1998.
APL Media Buying Shifts to Western
NEW YORK--Western Initiative Media Worldwide will absorb national and local broadcast media buying operations from sister Interpublic Group of Cos. agency Ammirati Puris Lintas, New York, effective April 1. The move had been expected since IPG formed the $10 billion media giant via the merger of U.S. based Western International Media and Paris-based Initiative Media Worldwide [Adweek, Oct. 12].
TLP Loses Frito-Lay to Frankel
CHICAGO--Frito-Lay consolidated its U.S. promotions account at Frankel & Co. last week, after a shootout with incumbent TLP, Dallas. Frankel began working for Frito's Cracker Jack brand last summer, then handled its Planet Lunch program and a tie-in with the upcoming film Star Wars: The Phantom Menace. BBDO Worldwide handles ads and media buying for the Plano, Texas-based client. TLP still has promotional duties for Frito sibling Pepsi-Cola, and last week added some $15 million in field marketing and spot media buying for 40 Pizza Hut franchise co-ops.
Advocates Ask Liquor Marketers Not To Use TV
WASHINGTON, D.C.--A public advocacy group has asked the U.S. liquor industry not to advertise on TV, following the release of an internal memo from Bozell Worldwide which indicates that large alcohol marketers are considering such a strategy. Bozell handles the Distilled Spirits Council of the U.S. Advocacy group Consumer Alert, which is affiliated with Ralph Nader, is urging the liquor industry not to encourage Americans to drink more alcohol and asking TV stations not to air the ads. The document outlined a possible move whereby the liquor
industry would spend $20-40 million on prime-time TV spots, ending a self-imposed broadcast ban.
Newswire Roundup
Bozell Worldwide, New York, is looking to replace Bob Taber, who joins Denver shop Thomas & Perkins today as senior vice president, account planning. He was Bozell's senior partner, director of strategic planning Foote, Cone & Belding will not seek a replacement for San Francisco president Jack Boland, 42, who resigned last week, sources said. Boland's duties were "dramatically reduced," according to sources, after worldwide creative director Geoff Thompson arrived Havas Advertising said consolidated gross income for the year ended Dec. 31 rose 12.2 percent, buoyed by new-business wins and additional assignments from current clients Della Femina/Jeary and Partners picked up an additional $5 million in billings from GreenPoint Financial, adding retail banking unit GreenPoint Bank. The win comes two years after DF/J won GreenPoint Mortgage, the New York-based client's mortgage-lending unit North Castle Partners, Stamford, Conn., won the $4 million ad assignment for Nabisco's Cheez Mania, besting fellow roster shop Foote, Cone & Belding, New York, in a review The Brown Group, St. Louis assigned creative duties on its $5 million Naturalizer brand to Shahid & Co. in New York, sources said. Shahid won following a review involving incumbent Louis London, St. Louis, and Chicago and Texas shops Asian American ad agency principals will meet in San Francisco this weekend to form the Association of Asian American Advertising Agencies.