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"Leagas Breaks New Adidas Image Work SAN FRANCISCO-Leagas Delaney will launch a national image campaign for Adidas America on June 12, the first such initiative since Adidas was relaunched in the U.S. six years ago [Adweek, April 26]. The tagline is, "Long live sport." The TV campaign, backed by an estimated $20-30 million, will run on sports programming and teen-oriented shows. Some 8-10 spots produced in a documentary-style format focus on the personal achievements of highly dedicated amateur athletes, such as a runner with artificial legs. "Bates Shifts Creatives on Hyundai LOS ANGELES-Bates USA has reorganized creative supervision for its estimated $90 million Hyundai Motor America account. Executive creative director Mike Robertson in New York is now overseeing creative, following the April departure of creative director Richard Butt at Bates USA West, Irvine, Calif., said an agency representative. The latter office also elevated senior vps Carmen Dorr and Mike Anderson to co-creative director posts, replacing Butt. Tim Hart, president and chief executive at Bates USA West, will continue to head up Hyundai's account, partnering with Robertson. "TBWA/C/D Launches Barelythere NEW YORK-Models wearing Sara Lee's new Barelythere underwear underwater are featured in a $20 million launch campaign from TBWA/Chiat/Day here. The spots are backed by a slide guitar. Two TV spots were shot by underwater photographer Howard Schatz and use the tagline, "Nothing feels better." The line is a blend of cotton and synthetic fibers that feel like pantyhose. "[Shatz'] underwater technology gave us the feeling of the product," said creative director Jackie End. "Publicis Airs More Dealer Ads for BMW NEW YORK-Publicis this week unveils a new spot for BMW's dealership business during NBC's Law & Order. The 30-second commercial shows a car negotiating quick turns as cardboard cutouts of people and animals appear suddenly on the road. The ad highlights the stability control steering feature in the automaker's BMW 7 series, its 540i and 540iT models. "Bell: No Third Network for True North CHICAGO-True North Communications is no longer seeking a third agency network, which chief executive officer David Bell called "a shift of strategic focus" under his command. "We have no plans for a third network," Bell said in remarks following the company's annual shareholder meeting in Chicago. "We have brands that are extremely capable." "CDHS Reviews $45 Mil. Anti-Tobacco Account LOS ANGELES-The California Department of Health Services' Tobacco Control Section is preparing to release two separate questionnaires for its statewide advertising and public relations accounts. Asher & Partners and Rogers & Associates, both in Los Angeles, handle those duties, respectively. Both agencies' three-year contracts are up, prompting the mandatory review, said a representative of the Sacramento, Calif.-based client. The plan is to spend some $45 million for advertising and $8 million for PR over the next three years. Agencies outside the state are invited to participate, providing they have an office in California. A decision is expected by fall. "Fallon McElligott Bags EDS CHICAGO-Fallon McElligott's track record of reinvigorating brands helped it land Electronic Data Systems' $50 million global account, a client representative said. Other contenders in the review were Bates Worldwide and Grey Advertising, both New York, and DDB Dallas. Bates had been EDS' agency since 1995. The shop will continue to handle overseas media buying, production and some translation, the client said. Fallon will handle all other aspects of the account. "Newswire Roundup Hill, Holliday, Connors, Cosmopulos, New York, launched a $10-13 million campaign for Minolta, its first work since landing the account last summer. The TV and print campaign introduces a new tagline: "Do something important," replacing "Only from the mind of Minolta." Lois/EJL had been the incumbent ... Internet travel service Trip.com has tapped TBS Media Management, New York, to handle media buying, merchandising and promotions and Barnhart/CMI Marketing, Advertising and Public Relations, Denver, to handle national ads and public relations for the launch of its Web site ... Perry Seelert joined Saatchi & Saatchi Collaborative Marketing, New York, as vice president, management director on the Procter & Gamble account. The son of holding company chairman Bob Seelert was most recently a director of marketing at Daymon Associates ... FCB HealthCare, New York, tapped Dana Maiman as svp, director of client services. She was at Grey HealthCare Group ... The Washington Redskins now belong to Daniel Snyder, chairman and CEO of Snyder Communications in Bethesda, Md. Snyder, 34, assembled a group of investors to win NFL owners' approval for his $800 million bid to buy the football team and stadium from the estate of Jack Kent Cooke ... Coco's restaurants named JWT West, San Francisco, as its agency after a two-month review with undisclosed shops. Campbell-Ewald/West, Los Angeles, handled the $10 million account for about a year, but declined to participate

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