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"IPG Forms New Brand Consultancy NEW YORK-The Interpublic Group of Cos. is launching a retail, industrial and packaging corporate brand consultancy dubbed FutureBrand. The group will integrate the the services of IPG companies Diefenbach Elkins, Davies Baron and The Coleman Group Worldwide network, control roughly $65 million in revenues and operate 20 offices in 15 countries. "Gellert Joins MNH in Mercedes Role NEW YORK-As expected, Merkley Newman Harty has recruited Alex Gellert, previously executive vice president and group account director at Lowe & Partners/SMS, to run the $125 million Mercedes-Benz account. Gellert, 35, who ran Mercedes when the business was at Lowe, starts at MNH today as partner, group account director. "Grey Launches MediaCom Digital NEW YORK-Grey Advertising's MediaCom unit last week said it will launch MediaCom Digital to provide clients with integrated media solutions on such platforms as narrowband Internet, broadband digital (including targeted cable TV), and off-line conventional mass media. Harvey Goldhersz has been named president. "EPB Acquires Creative Partners NEW YORK-Earle Palmer Brown has acquired Creative Partners, a Purchase, N.Y.-based design firm with $6 million in capitalized billings and seven employees, who will join the new company, to be known as Earle Palmer Brown/Design. Terms were not disclosed. Roy Estrow, 40, founded Creative Design in 1986 and will become a partner in EPB/Design. "Cliff Freeman Cleans Up At Addys NEW YORK-Cliff Freeman and Partners won 14 awards, including Best of Show for broadcast, at the Advertising Women of New York's 14th annual "Best of New York" Addy Awards last week. The New York agency was lauded for its campaigns for clients Hollywood Video, Sauza Tequila and Fox Sports. Ogilvy & Mather took home eight Addys, while Lowe & Partners/SMS snared six trophies. "Jackson Stars in Cobra Golf Campaign SAN FRANCISCO-Actor and golfer Samuel L. Jackson provides the voiceover for a new 30-second TV spot from Foote, Cone & Belding, San Francisco, for golf equipment manufacturer Cobra Golf. Jackson, the "voice of challenge" in the spot, taunts a golfer who is intensely contemplating whether to take a risky shot at the last hole. Cobra is backing the campaign with $3-5 million in ad spending. "Kellogg Consolidates With Starcom CHICAGO-Kellogg has consoldiated its U.S. media buying account at Starcom Media Services. The Leo Burnett unit here already handled most of the Battle Creek, Mich., client's $300 million account. Consolidated duties now include spot TV, print and interactive buying, which had been at J. Walter Thompson in New York, sources said. "Newswire Roundup Ground Zero was the top winner at last week's 33rd annual Belding Awards. The Marina del Rey, Calif., shop captured the sought-after Sweepstakes Award for its ESPN2Night "Knowledge" campaign. The shop also captured the most Belding bowls-six-for its work for ESPN2, ESPN, ESPNews, Genesee Brewing and Virgin Cola. TBWA/Chiat/Day carried home three bowls from the Advertising Club of Los Angeles-sponsored creative show. The Playa del Rey, Calif., shop won for its work for Levi Strauss & Co. and ABC as well as for last year's Belding invitation ... Frankel & Co. executives plan to keep the agency's Southfield, Mich., office open despite the loss of promotional work for General Motors' Oldsmobile division. The estimated $5-10 million task will shift to Olds national agency Leo Burnett, Chicago, which will handle it through its Northstar promotions unit ... Omnicom Group's net income grew a better-than-expected 28 percent to $66 million during the first quarter from $51 million during the same period in 1998. Worldwide revenues increased 27 percent to more than $1.1 billion from $905 milion during the previous year ... J. Walter Thompson worldwide chief executive Chris Jones has named Andy Fenning to the new post of chief learning officer. He will work to facilitate internal communications within the global network ... The Lowe Group in London, has taken a minority stake in Head New Media, a U.K. new-media shop ... Ogilvy & Mather in New York bowed two new 30-second TV commercials last week for Kimberly-Clark's Huggies Pull-Ups diapers. Two spots show older kids giving potty-training advice to younger siblings ... Blazing Paradigm was awarded the $6 million account of Snap Technologies' College Edge last week, without a review. The agency will launch a national campaign later this year to promote the San Francisco-based client's Web site ... Doe-Anderson in Louisville, Ky., has picked up national broadcast creative assignments from Long John Silver's Restaurants, Lexington, Ky. The agency, which first handled point-of-sale advertising in selected markets, will share the chain's $30 million account with Lowe & Partners/SMS, New York ... Jordan McGrath Case & Partners/Euro RSCG, New York, Ingalls, Boston, and Mullen in Wenham, Mass., are the finalists for the $10-15 million ad account of Northern Light Technology, a Cambridge, Mass.-based Internet search engine. Pile and Co. in Boston is handling.

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