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The interactive unit of Merkley Newman Harty & Partners (MNHi) today re-launched the branded site for Pfizer’s Lipitor, a prescription cholesterol lowering medication. Located at http://www.lipitor.com/, the site features sections such as Cholesterol Q & A, Risk Factor Survey, Recipes of the Week and Success Stories. The goal of the site is to drive people to the doctor to ask for Lipitor by name. MNHi developed the online brand identity, information and application architecture, graphic design, and client- and server-side programming for the client.

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