Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Yet Another Broadband Client Seeks Agency to Launch Its Brand
SAN FRANCISCO–Newnet, a consortium of telecommunications and technology providers looking to revolutionize the delivery of phone, cable TV and Internet services, is shopping an estimated $50-70 million ad account, said sources.
The client, a new entity formed by U.S. and Canadian companies and led by software provider PointCast, has been in discussions with both traditional and interactive agencies as it prepares to take its message to consumers.
PointCast, which sources said is “driving the agency search,” declined comment.
The entity, which will be headquartered in Sunnyvale, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in