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NEW YORK Newell Rubbermaid has expanded its relationship with Publicis, awarding the shop creative chores on its Graco children’s products account in North America and Europe, the agency said.
The business will be run from Publicis’ New York office, and the shop’s brand optimization group will also work on the assignment.
The $5 million account was awarded without a review. Publicis adds creative duties from Havas’ Euro RSCG. Graco’s media shifts to Publicis sibling Optimedia from Havas’ MPG.
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