For New York's Fashion Week, which begins

For New York’s Fashion Week, which begins Sept. 9, fashionistas will be treated to a fake newspaper touting Elle Macpherson Intimates and Intimate Stories, a book that shows women in lingerie, heads out of the frame, with stories inspired by the photos written by artists including Damien Hirst, Tracey Emin, Elton John and Sandra Bernhard. The newspaper directs readers to www.intimate-stories.com, where they can download the complete stories. “We wanted to create news,” says Donna Glanvill, marketing director for the line.