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WASHINGTON — New York is stepping up its efforts to restrict alcohol advertising, despite a Supreme Court decision last year that says states cannot ban speech intended for adults in the interest of protecting children.
The Assembly’s Committee on Alcoholism and Drug Abuse held a hearing last week to determine if ads for “alcopops” such as Mike’s Hard Lemonade and Smirnoff Ice target underage drinkers. “Such advertising is believed to target young people by promoting alcoholic beverages that look and taste like soft drinks, and uses imagery that appeals particularly to youth,” the committee said in its notice of the hearing.
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