New year's name-droppers

What better way to announce a corporate name change–and reach hundreds of millions of viewers–than on a national TV event?
That’s what 20th Century Insurance Co. plans for New Year’s Day. The Woodland Hills, Calif.-based insurance company is unveiling its new moniker–21st Century Insurance Group –on its float entry in the 111th Tournament of Roses Parade.
The float, named “Visions of Wisdom and Imagination,” echoes the parade theme, Visions of the Future. Company employees, family, friends and other volunteers have committed more than 10,000 total hours to building the colorful float.