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It’s official: Prunes, the fruit of geriatric preference, are henceforth to be known as “dried plums.”
Last week the California Dried Plum Board launched radio and in-store shopping cart ads featuring the name change in a campaign created by The Richards Group in Dallas. The print ads state: “Snacks this good don’t just grow on trees. Oh wait. Yes they do.”
In a more humorous vein, two radio spots feature a survey taker trying to sound out reluctant participants on the subject of naturally sweet California Dried Plums.
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