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Unilever Home & Personal Care North America has reached beyond its roster of giant global agencies and started parceling out assignments to smaller creative shops.
Goodby, Silverstein & Partners has been tapped to launch a new “natural” line of personal care products for men and women in early 1999, backed by approximately $20 million, sources said.
The win is Goodby’s first assignment from the Anglo-Dutch packaged goods company, putting it on the same field as McCann-Erickson, Ogilvy & Mather, J.
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