New Web Video Network Planned

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NEW YORK Tremor Network said it would introduce a video advertising network following its acquisition of Dynadco, an in-stream video ad technology provider.

The in-stream network will offer Web publishers the video serving, content and ad sales, said Jason Glickman, CEO of New York-based Tremor Network, an ad network that runs campaigns on about 300 sites. Publishers using Dynadco’s Ad-inStream technology can choose to sell their own ads, or let Tremor sell on their behalf.

“The sweet spot is for sites that don’t have any idea how to use video,” he said.

The





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