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Arnold closed out 2002 by launching new Volkswagen TV ads.
One spot contrasts different visual depictions of “squares” — desktop PCs, office buildings, doors — with the smooth arch shape of the New Beetle. Other dealer-focused executions feature two twentysomething car buyers bantering on sales lots.
Ads are humorous in tone and retain the client’s well-known “Drivers wanted” tagline. The client spends approximately $450 million on ads per year and stands as Boston-based Arnold’s largest account.
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