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TM Advertising, which has been shrinking for several years and is facing the imminent exit of its $165 million Subaru business, is counting on Square One founder Tom Hansen to play a key role in rebuilding.
The 48-year-old executive assumes the new role of chief marketing officer at the Irving, Texas, Interpublic Group agency. “Clients love this guy,” said TM chairman and CCO Jim Ferguson, to whom Hansen reports. “He has the ability to really attract new business, and he’s sharp as a whip.”
Most recently, Hansen headed the Gigasphere Group, a Dallas-based broadband-content delivery service that he founded in 2002 after leaving Square One.
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