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A new set of stars crowds the latest TV commercial from Adler Boschetto Peebles & Partners for satellite TV provider Primestar Partners.
The 30-second spot, which broke last week, is the third one that uses celebrities. The ad depicts show business personalities as Primestar board members brainstorming to create a marketing message. A children’s puppet thinks up the tagline: “The best value in satellite TV.”
The spot was also designed to show the diversity of Primestar’s programming, said Laurence Boschetto, executive vice president, director of creative services at the New York shop.
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