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Bill Bergofin sees his new job at Shepardson Stern + Kaminsky as a chance to explore the agency side and boost a less developed brand.
Bergofin, 34, was named vp of marketing at SS+K and will manage the New York-based independent agency’s national Time Warner Cable account. He previously was vp of marketing at Fox Sports Net in Los Angeles.
“I saw this as an opportunity to move from a more mature brand in Fox Sports to Time Warner Cable … a well-thought-of company that still has a lot of brand building to do,” Bergofin said.
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