New Spot for Coke Airs

By Stephen Levine





NEW YORK–Cliff Freeman and Partners moves from the offbeat to the romantic in its latest work for Coca-Cola’s Cherry Coke.





A new TV commercial called ‘Faxing,’ which broke recently in the New York metropolitan area, features a man who asks out a woman in a most unusual way.





Positioning himself on a photocopy machine, the man photocopies himself and faxes the results to the woman. No words are spoken, but sexy, intriguing background music plays throughout.





By the time this 30-second soap opera ends it is clear the young man has made an impression as the woman admires the life-sized mosaic of him pinned to a wall.