New Software To Track In-Store Radio

Now that in-store radio networks have expanded to the point where some in-store audiences surpass that of the largest mainstream radio network, one company will begin tracking reach and frequency in an effort to bring ad sales up to speed. Interactive Market Systems, a media planning software provider, this week will begin measuring in-store radio’s effectiveness—something media planners and ad agencies have been without.

The top radio network in the country is Kroger InStore Network, which more than 110 million shoppers listen to each month as they stroll down grocery aisles, according to Scarborough Research.