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Fred Bertino and Jamie Mambro, partners in Square One’s Boston operations, are forming a new agency with Joe McCarthy, whose McCarthy Co., in Princeton, N.J., works on the $15 million Samuel Adams account, sources said last week.
Bertino, Mambro and McCarthy may formally announce their new agency as soon as this week, sources said. Neither Bertino nor Mambro returned calls. McCarthy declined comment.
McCarthy added the Sam Adams business in 1999. Bertino, Mambro and McCarthy have been quietly planning to develop ad concepts for the Boston Beer Co.’s
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