New Shop Targets Youth Market

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Copywriter, Surfer Team Up at Curtis Birch
LOS ANGELES–Surf’s up at
Curtis Birch, a new agency devoted to youth marketing.
Richard Yelland, 32, a former J. Walter Thompson and Kirshenbaum, Bond & Partners copywriter, has teamed with professional surfer James Pribram, 28, to start the Venice, Calif., agency.
“We are experts in communicating with [the youth] market because we grew up in it and live it on a day-to-day basis,” said Yelland, an avid snowboarder.
The agency is partnering with Joyride snowboards and an unnamed automaker to produce an episodic road movie featuring the Joyride snowboard team.







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